On This CD:

Clients want, and buy, what they value. By effectively communicating the value of veterinary services, you can increase compliance. Discover how Dr. Amanda Donnelly, noted practice management consultant, uses communications skills and techniques to educate clients on the value of optimal care and demonstrates how the veterinarian and team can significantly impact acceptance of recommended treatment.

You will Learn:

• how to create “need recognition” with clients
• the questions to ask that determine clients’ underlying motivations and how they affect acceptance of care
• how to communicate value through the entire client experience
• how to effectively communicate in emotional situations where the client is angry, fearful or sad

Communicating Value to
Increase Treatment Acceptance
Featuring: Amanda Donnelly, DVM, MBA

The most effective way to increase compliance is to communicate value to the client and then make it easy for them to move forward with optimal pet care. Dr. Amanda Donnelly, president of ALD Veterinary Consulting, is a respected consultant and secondgeneration veterinarian. Dr. Donnelly served as a Technical Services Veterinarian and has over 15 years experience in small animal practice and emergency medicine. She currently serves on the Board of Directors for the Association of Veterinary Practice Management Consultants & Advisors, is a popular speaker and a published author. As president of ALD Veterinary Consulting, Dr. Donnelly brings realworld expertise to veterinarian practices and assists them in achieving financial success through better client service, team management and marketing.